SEO has become one of the most popular online marketing strategies. However, there are many marketers and businesses that opt to not use SEO. The reason is that there are perceived drawbacks and limitations with SEO. The largest misperception about SEO is that is it expensive; mainly due to the fact there are many companies that offer SEO packages for thousands of dollars.
SEO can be very expensive, but it is also an affordable option for small businesses. The reason, being that you can do most of the work yourself. Here are some ways that you can boost your SEO score for free.
1. Find the Right Keywords
Having the right keywords on your website is the first step of SEO. Google has a keyword tool in their AdWords program that is free. This will give you an idea of the keywords that you should use, but you should also have a mixture of your own keywords to make your website easier to find.
2. Remove Any Content that is duplicated
To find duplicated content, you can use Google’s Search Console. This tool will display if there is duplicate content on your website. Most results are caused by canonicity errors, or they could be caused by plagiarism. No matter the reason for the flags, you will need to correct them to have your website in good standing with Google.
3. Update Your Websites Blog Often
Adding more content to your website is one of the best things you can do for your website. Google has released their new algorithm that checks websites for new content when ranking the website. This means that updating your blog is more important than ever before.
4. Optimise the Loading Speeds
This can be very simple or complicated depending on your websites. There are many ways that you can make your website load faster. Some simple ways to speed up loading is to reduce the size of the image, delete plugins that are not needed, and switch your website, host.
5. Mobile Devices
Since more people are doing Google searches on mobile devices, you need to make sure that your website can be displayed on them. There are many website builders that will automatically create a display of your website for mobile devices. If you do not have a website that can be displayed on mobile devices, Google will lower your overall ranking, and could possibly remove your website from mobile searches.
While you could pay for SEO work, you can do the work yourself. It can take time to figure out what you are doing and what is working and not working. SEO can be a major investment, but the expense is worth it in the long run.